Multivitamin Gummies was a new product launch campaign aimed at parents to buy for their kids. I wanted to create something that not only looked bright and colourful but also had a grown up/artistic look and feel. I also wanted to make sure whatever props or actions the kids did reflected either what the product does to help kids (keeping them active) or what the product is itself (tasty, squishy, tasting of apple). 

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Set design - I wanted to make sure the photography and videography looked quite similar so I made a mini paper cutout set for the product and a large foam board set for the video shoot.