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Black Friday Campaign

Company: Medik8

Year: 2020

Back in 2020 Medik8 didn't want to have discounts during the year as they felt it made the brand less luxurious. So Black Friday was a big deal and something out of the ordinary. The concept I came up for this 'strange and mysterious time' was the Twilight Zone! And oh boy did that open a lot of doors...

Art direction

Set design and styling


Photo editing

Graphic design


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