H.E.O. Launch

Company: Medik8

Year: 2020

With a tagline of 'Deep Dive Into Hydration' I knew that I wanted this product to be deep underwater. To stand out I knew it was less common to create an underwater set where the product looks like it's sinking rather than putting actually water in the shot. To mimic the illusion of water I reflected light through moving water to get that wave vibe.