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Jade Carter
ART DIRECTOR
Press & Glow Launch
Company: Medik8
Year: 2020
For this concept the tagline was "Acid without ouch" and the product itself contains prickly pear. Which I found rather amusing because the product itself promotes a pain free chemical but its made from something so spikey (and trust me I pricked myself many times whilst shooting this concept).
I wanted to use this within the concept and play with the idea of opposites. The product is also anti-drying so putting it in a dry environment whilst showing the contrast of how the product itself is wet worked rather well.
Art direction
Photography
Set design and styling
Photo editing
Videography
Storyboarding
Graphic design
Animation


“Oo this looks fab”
@homeandcleanwithgeorgie
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