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Press & Glow Launch

Company: Medik8

Year: 2020

For this concept the tagline was "Acid without ouch" and the product itself contains prickly pear. Which I found rather amusing because the product itself promotes a pain free chemical but its made from something so spikey (and trust me I pricked myself many times whilst shooting this concept). 

I wanted to use this within the concept and play with the idea of opposites. The product is also anti-drying so putting it in a dry environment whilst showing the contrast of how the product itself is wet worked rather well.

Art direction


Set design and styling

Photo editing



Graphic design



“Oo this looks fab”


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