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Christmas Campaign

Company: Ocado

Year: 2022

This was the first year Ocado wanted to really showcase their Christmas offering. In previous years they were really focused on cramming as much product in as possible to show abundance, but this year they really wanted to focus in on Christmas at home and heavily feature their new brand colour (purple). So with that in mind I wanted to create this warm cosy feel but with an Ocado Christmas market twist.

Art direction

Storyboarding

Concept creation

Animation

van train scamp.jpeg
Fairground rides scamp.jpeg
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