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Jade Carter
ART DIRECTOR
Christmas Campaign
Company: Ocado
Year: 2022
This was the first year Ocado wanted to really showcase their Christmas offering. In previous years they were really focused on cramming as much product in as possible to show abundance, but this year they really wanted to focus in on Christmas at home and heavily feature their new brand colour (purple). So with that in mind I wanted to create this warm cosy feel but with an Ocado Christmas market twist.
Art direction
Storyboarding
Concept creation
Animation


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