Christmas Campaign

Company: Medik8

Year: 2019

This one was an ambitious year. So much so I was shipped off on a plane to China to fulfil the packaging design I had envisioned. I really wanted to tell not just 1 story but 3 fairytales!

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Each kit has its own story inside. Most of my originals has death and pain in them, but the marketing team worked their magic to soften the blow a little. Each kit also contained a little translation book so our European friends didn't miss out.

Packaging design

Art direction

Photography

Set design and styling

Photo editing

Storytelling