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Company: Ocado

Year: 2023

Easter Campaign

Alright guv?

For this Easter campaign I wanted to play on the idea of the flowers blooming into spring combining the use of copy to have that juxtaposition of cockney rhyming slang paired with beautiful paper craft visuals. This playful concept really nails that 'dollop of sunshine' aesthetic Ocado were looking for.

Art direction

Storyboarding

Concept creation

Animation

Papercraft

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