For this years summer campaign I really wanted to push the boundaries with our photography and graphic visuals. With that instagram filtered feel, I really wanted to capture that sense of 'in the moment' in your favourite spot. Whilst of corse showcasing our food range at it's finest. Having lifestyle photography onsite is something completely different from what Ocado has done before. I wanted to make sure for this campaign our visuals are inspirational and mouth-watering rather than the 'selly' style we have had previously.