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Jade Carter
ART DIRECTOR
Christmas Campaign
Company: Ocado
Year: 2023
For this years Christmas campaign it was all about doing Christmas 'Your way". So it was important for me to build multiple sets on a budget that reflected different people within their different environments.
The four sets build were in the style of:
• Maximalist
• Cottage core
• Minimalist
• Boho
Art direction
Storyboarding
Concept creation
Set building
Prop styling
Animation
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