Jade Carter
ART DIRECTOR
CAMPAIGNS
Campaigns
Working at Medik8 there are a number of campaings that we run to engage our audience and to drum up hype for our new product launches.
To start I would establish what the 3 main pillars are for the new product launch
IT COMPLIMENTS VITAMIN A
IT'S A PAIN
FREE ACID
IT'S SUSTAINABLE
The next stage is to come up with a concept, mood board and a colour palette that would reflect those key messages
Once the concept has been established I then go to the studio shoot the images and video assets we need
Assets Created
Christmas 2020 Campaign
With lock down taking its toll this year. We didn't offer any Christmas kits. So instead I decided to tell a Christmas tale.
the Tale of Hydr8 B5 Intense. All the houses and props were handmade. Really good fun project to work on. It certainly cheered me up during this gloomy time.
Black Friday 2020
Based on the wonderful world of the Twilight Zone. I had a great time designing a campaign that was our of the ordinary for the brand.
Photography was a challenge getting the products suspended, but it paid off.
Other e-mail campaigns
With all of my e-mails I try to stay true to the brand with beautiful imagery as well as breaking down the copy into bite size chunks.
The consumers have responded incredible well to this style of newsletter. Each email making around £2K worth of sales.